“I think it’s all about authenticity,” Crawford says. “Nowadays, with social media, people are even more cued into what goes on. If you’re going to be associated with a brand, you have to make it authentic.”
“It’s a lifestyle, and it’s about the authenticity of what that is,” Gerber adds. “Obviously we’re happy that everyone loves [Casamigos] as much as we do, but that was not the purpose of making it. We made it to drink and for our friends to drink. And that was it,” he says of the company he cofounded with George Clooney, and which reportedly sold to Diageo for $1 billion.
Click here for an inside look at this NYFW party.
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Mr. Purple is a rooftop bar and restaurant located on the 15th floor of Hotel Indigo on the Lower East Side, capturing the vibrant and artistic spirit of the area. Designed by internationally acclaimed design firm Crème Design, the space recreates an artist-loft ambiance with indoor and outdoor areas displayed through the use of reclaimed wood structures, juxtaposed with concrete, metal, free hanging lights, and contemporary wooden furniture. Using downtown New York as a backdrop, the interior space is complemented by two terraces, perfect for an intimate gathering. The space is outfitted with its own swimming pool, bar and variety of seating options including chaise lounges, banquettes, and high top communal tables. Mr. Purple’s menu connects with local iconic culinary staples, in addition to featuring locally sourced ingredients, with an expansive collection of small-batch spirits, regionally brewed craft beers, universal wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients.
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SOURCE DuJour Media
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