BACARDÍ® Rum Announced as Presenting Sponsor and Joins TIDAL’s Natural Disaster Relief and Recovery Efforts with $1.3 Million Donation
NEW YORK, Sept. 27, 2017 () — Today, global music and entertainment platform TIDAL announced the lineup for the 3rd Annual “TIDAL X: Brooklyn” charity concert hosted by Angie Martinez includes JAY-Z, Jennifer Lopez, DJ Khaled, Kaskade, Chris Brown, Cardi B, Fat Joe, Remy Ma, Daddy Yankee, Yo Gotti, A$AP Ferg, Vic Mensa, Fifth Harmony, Joey Bada$$, Willow Smith, Belly, Iggy Azalea, Jessie Reyez, Mack Wilds, Machel Montano, A Boogie Wit Da Hoodie, Mr. Eazi, Charly Black, Princess Nokia, Tee Grizzley, Rapsody, Kranium, Chloe x Halle, Cipha Sounds, Victory and more with special appearances by Rosie Perez and Lin-Manuel Miranda. This year’s performers are coming together in an effort to raise awareness and funds for organizations that support relief and recovery for those affected by the unprecedented natural disasters, including: Hurricane Harvey, Hurricane Irma, Hurricane Maria and the earthquakes that took place in Mexico.
TIDAL also announced that BACARDĺ® rum will be the presenting sponsor of TIDAL X: Brooklyn. As part of the sponsorship, BACARDĺ has committed $1.3 million specifically to TIDAL X: Brooklyn charities. This is in addition to the Bacardi family and company’s previously announced $3 million in general disaster relief support for local relief agencies supporting communities impacted in Florida, Puerto Rico, other islands in the Caribbean, The Bahamas, and Mexico.
“This partnership with TIDAL: X touches on two areas that are very close to our heart – music and philanthropy. BACARDĺ is proud to play a part in raising awareness and funding for the regions affected by these terrible disasters, including Puerto Rico, Florida and the Caribbean region — all homes to our family and company,” said Facundo L. Bacardi, Chairman, Bacardi.
BACARDĺ and TIDAL X: Brooklyn will join Governor Andrew M. Cuomo’s Empire State Relief and Recovery Effort for Puerto Rico by covering the cost of cargo planes desperately needed to transport donated goods (i.e., cleaning supplies, toiletries, canned food, clothing, etc.) to Puerto Rico. Artists will also participate in a public awareness campaign to encourage New Yorkers to donate goods and money to help the people of Puerto Rico recover.
Governor Cuomo said, “After seeing the terrible devastation in Puerto Rico and the U.S. Virgin Islands firsthand, it is clear that those affected by these natural disasters need our help more than ever. We in New York are putting the full weight of our resources behind recovery efforts, and I am grateful to TIDAL X: Brooklyn and its sponsors for joining us and helping to deliver much-needed goods to people in desperate need. We must do everything we can to help these communities rebuild, and I encourage all New Yorkers to join us in our efforts.”
Fans worldwide will be able to learn more, purchase tickets, tune-in to the show and participate in fundraising efforts at TIDAL.com/BROOKLYN. One hundred percent of ticket proceeds will be donated to organizations including: The Empire State Relief and Recovery Effort for Puerto Rico, Global Giving, All Hands Volunteers, Kids in Need Foundation, Direct Relief, One America Appeal, Greater Houston Community Foundation, American Civil Liberties Union, Miami Community Foundation, Habitat for Humanity in Puerto Rico, and more.
Learn more about how and where to donate goods to The Empire State Relief and Recovery Effort for Puerto Rico in the New York area here.
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 50 million song catalog and 189,000 high quality videos.
For more information, please visit www.tidal.com.
About BACARDÍ® Rum
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. Puerto Rico has been home to the BACARDÍ® rum distillery, the largest premium rum distillery in the world, since 1936 where the company produces its namesake brand, and the Casa Bacardi visitor center, the second most visited tourism venue in metro San Juan.
The devastation of the recent natural disasters strikes particularly close to Bacardi since many impacted communities are considered home to its operations, offices, and employees. In addition to operations in Puerto Rico, BACARDÍ rum is bottled in Jacksonville, Fla., and South Florida is home to the Bacardi North America regional headquarters office. In Mexico since 1931, the company has offices and production facilities for its rum and tequila brands. While Bacardi no longer has facilities in The Bahamas, our donation serves as a testament to the people of The Bahamas where the company produced its iconic rum for nearly 50 years.
BACARDÍ rums have won more than 700 awards for quality and taste making BACARDÍ the world’s most awarded rum. http://www.BACARDI.com
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.
BACARDÍ, BACARDÍ UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED
About the Empire State Relief and Recovery Effort for Puerto Rico
Following his visit to Puerto Rico to deliver emergency supplies and see firsthand the widespread damage and devastation from Hurricane Maria, Governor Andrew M. Cuomo launched the Empire State Relief and Recovery Effort for Puerto Rico. The effort brings together a wide range of civic, business and industry partners to provide needed services, goods and funds to help the people of Puerto Rico recover and rebuild, and provides opportunities for New Yorkers to contribute to the relief efforts. Governor Cuomo is the honorary chair of the effort, with Jennifer Lopez, Congresswoman Nydia Velázquez, Assemblyman Marcos Crespo and Cesar Perales serving as co-chairs.
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