Alba Botanica®, as a brand was started with the mission to Do Beautiful. Last year, they launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Giuliana Rancic, who was already a fan of the brand, is the perfect partnership to continue the brand’s messaging of empowering and inspiring women in the world.
“As a brand that promotes creating positive change in the world, the Alba Botanica® brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer,” said Julie Marchant-Houle, Senior Vice President and General Manager of Personal Care products at The Hain Celestial Group, Inc.
“By partnering with FAB-U-WISH and The Pink Agenda, Alba Botanica® brand is helping women currently facing breast cancer feel special – and feel better – during their most difficult times,” said Giuliana Rancic. “We’re proud to be working alongside Alba Botanica® to support our ultimate wish of finding a cure.”
“The Pink Agenda is honored to have Alba Botanica® join in our fight to make breast cancer history,” said Lucretia Gilbert, Executive Director of The Pink Agenda. “Our partners are critical in helping raise awareness of the disease and funding the groundbreaking research necessary to save lives.”
The Pink Agenda’s 10th Annual Gala, hosted by Giuliana and Bill Rancic, will be held on Thursday, October 5th. The event will include a presentation of the Lisa Mae Lee Award to actor, activist, and breast cancer survivor Krysta Rodriguez and music by DJ Chelsea Leyland.
ABOUT THE ALBA BOTANICA® BRAND: Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.
About The Pink Agenda & FAB-U-WISH:
The Pink Agenda believes that engaging today’s generation can go a long way toward finding tomorrow’s cure for breast cancer. That’s why The Pink Agenda, together with its partner the Breast Cancer Research Foundation, is working with the next generation of leaders to find and fund programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds. The Pink Agenda, a non-profit 501(c)(3) organization launched in 2007, has contributed $2 million to breast cancer research. In 2014, The Pink Agenda partnered with breast cancer survivor and television personality Giuliana Rancic and her initiative FAB-U-WISH. Together, Giuliana Rancic’s FAB-U-WISH and The Pink Agenda grant the most fabulous wishes to women undergoing treatment for this devastating disease. www.thepinkagenda.org
To learn more about Alba Botanica®, visit us at: www.AlbaBotanica.com
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The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe, Asia and the Middle East. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi’s Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Better Bean™, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Yorkshire Provender™, Johnson’s Juice Co.®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank Cooper’s®, Linda McCartney’s®, Lima®, Danival®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com.
SOURCE Alba Botanica
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