The concept of exponential economy comes from Salim Ismail, co-founder of Singularity University in the United States. He concluded that once patterns of exponential growth is formed, the trend continues beyond expectations and has become unstoppable, thus catching such patterns at an early stage becomes critical. Salim also pointed out that gaming, e-sports, entertainment, and vacation are four industries of greatest growth potential as society’s demand for leisure continues to increase. How do we utilize the most trending business model in the most potential industries? How do we kickstart the business model into forming the exponential economy?
Exponential Organization are nick-named unicorns, and that’s where the company name UNYCORN comes from. UNYCORN is a Venture Capital project has been started by the California ETI Business Research Institute. The UNYCORN Asia Pacific branch will be holding an official Press conference at Macau Sheraton Hotel on Nov. 5, 2017, introducing its strategic plans and business model. On stage celebrating the moment, will consist of celebrity performances by K-pop singer Chae Yeon, Hong Kong singer Willian So, Hong Kong actor Alex To, and others.
Meanwhile, UNYCORN Venture Incubator’s international e-trade platform will be online in October 2017. The Venture will invest in all four of potential industries of Gaming, e-sports, entertainment, and vacation, using the shared economy business model to incubate digitized traditional businesses. UNYCORN will roll out a series of integrated and chained businesses utilizing health, fitness, vacation, and real-estate in Pattaya, Thailand, the first of its kind in the South-pacific region. In December 2017, UNYCORN will hold another conference in Pattaya showcasing its global strategies. The countdown has started for the restructuring and integration forming a new milestone for ETI’s march to an exponential economy.
So, what is UNYCORN Venture Capital Incubator’s business model? It’s not similar to the typical C2B2C model. It’s a model that links C (investor) to B (real business projects) to C (Customers).
ETI cofounder Andreas Nikakos explained: Shared economy has three core properties. First, shared economy “shares” right-of-use without affecting ownership. People can use cars without purchasing and live in houses without owning the property. Secondly, shared economy needs to use third-party information platform, forming point-to-point exchange and sharing. The value of platform grows with the growth of users and sharing transactions. Thirdly, shared economy platform utilizes the idle states of valuables in driving added-value, forming value proposition through connecting accounts with data. In short, shared economy happens among individuals through sharing platforms providing information linkage, creating value.
ETI further points out that property value proposition includes ownership, usership, rights to profits, rights to disposition. The business models of DIDI and Airbnb only utilizes the rights to profits and to disposition. ETI believes that new internet technologies are pushing business logic into a deeper revolution, and the shared economy is slowly becoming a digital economy. The future of exponential economy from shared economy will go through 5 stages:
- Transition from C2C to C2B2C, meaning transforming from direct customer-to-customer trades into having a third-party intermediary in between, providing greater conveniences and heavier volume.
- Through currency exchanges, use intelligent contracts to records all digital transactions.
- Utilize highly professional and efficient global resource allocation
- Digitize all physical trades and transactions, achieving highest level of shared economy, forming the core of exponential economy.
- Exponential economy in turn realizes profits through sharing of rights.
ETI emphasizes that UNYCORN Venture Capital Plan is an incubation model based on the logic of exponential economy. Take the Vacation Industry for example, as the spreading of the globalization concept, and the increasing of people’s living standards, vacation demands are soaring. Note that “vacation demands” and “travel demands” are two different concepts. Travel industry covers mostly hotels and sight-seeing, while vacation covers deeper and more complex industry chains, connecting many seemingly unrelated industries, including lift-style management, health and medical management, vacation real-estate, etc. The utilization of such interconnected industries can achieve greater value and with enough capital and efficient management, have potential for forming exponential trends.
In the past 10 years, massive amounts of money flows into the vacation industries, covering Maldives, Bali, Long Island, Pattaya, Saipan, etc. Most cost lines have been covered with all kinds of fashionable leisure hotels, boutique vacation houses, and larger luxury villas. On the other side of growing hotness of vacation demands comes also the unmanageable idle states of properties, forming great inefficiencies. ETI points out that only when travel demands turns into vacation demands, transforming from “travel” to “live”, will efficient vacation industry be fully activated.
Welcoming over thirty million international visitors, nicknamed the Hawaii of Asia and known for its warm sunshine, beautiful beaches, delicious seafood, one-of-a-kind performances, and never-ending nightlife, Pattaya is one of UNYCORN’s most important Asia Pacific strategic entrances as incubation base.
How does UNYCORN plan to achieve shared economy in Pattaya?
First, in cooperation with Thailand vacation real estate development companies, UNYCORN will either execute buy-out or operation take-overs plans on vacation related businesses, to better execute operating efficiencies. Secondly, UNYCORN Venture Capital will evaluate physical vacation houses and villas, calculating profit margins, utilizing block-chain technologies to achieve digitized assets. For example, if owning 1000 properties, each worth 100K USD, with total worth of 100 million USD. If property growth rate maintains at 10%, 10 years after, total value accumulates to 200 million USD. If we rent all properties, averaging 100 USD per night, annual profits accounts to 360 million USD after 10 years, and fixed property value amounts to 560 million USD. If packaged, and going public with 30 times PE ratio, total market value will become 10.8 billion USD, averaging each property having worth of 18 million USD, 100 times the fixed value of one property by itself. In other words, if left idle, the properties won’t appreciate much, but if actively managed, exponential growth is in sight. If we digitize such assets and distributes to individual investors instead of only a few institutional investors, shared economy is then achieved.
Under UNYCORN’s model, managed businesses are turned into digitized assets through block-chain technology, constantly assessing the future value of such assets under operation. Such backed and digitized assets are then distributed among investors. All shareholders owning these digitized assets will:
- Have shared ownership of all assets under investment.
- Have rights of usership to project’s owned properties, meaning at any time, investors can enjoy usership of UNYCORN’s owned properties for vacation free of extra charges.
- Have right to profits, and share all dividends. As the value of digitized assets appreciates, share values also brings in added value.
- As UNYCORN cofounder Andreas Nikakos points out, the most important is transforming the concept of traveling into living, activating more interconnected services such as health, lifestyle, and pension, creating catalyst of greater exponential economy.
Not to mention that UNYCORN shareholders are entitled to all such extra benefits on top of enjoying vacation paradises.
UNYCORN’s B2C2B application of digitized assets are fully backed by actively and efficiently managed integrated businesses. Investors not only can enjoy real profits through asset appreciation, but also can enjoy full benefits of what underlaying assets are to provide. The unprecedented model aims to create what ETI strongly believes to be a shared economy that leaps towards an exponential economy.
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